Filmstrip
Scrollable, multipanel, horizontal unit, much like “The Filmstrip” Display and Mobile Standard Ad Units
Why it was selected:
Richly engaging experience with tons of content possibilities delivered in page with users fully in control
Scrollable, multipanel, horizontal unit, much like “The Filmstrip” Display and Mobile Standard Ad Units
Richly engaging experience with tons of content possibilities delivered in page with users fully in control
Sitting above the player controls, an elegant interface allowing viewers to engage in multiple ways, if they so choose
Allows any ad to be interactive without affecting video ad content
Rich ad content overlaid on video, changing in sync with video ad conttent
Targets and invites interaction at the most appropriate moments
Allows viewer to choose to continue viewing ad content
Provides opportunity for deep video engagement, with permission
Invites viewer to interact and then fills player with a full canvas of interaction possibilities including more video, social and catalogs, among other features
Allows for an immersive, in-page ad experience, with users in control